Industry: Software / Tech-Enabled Services
Transaction Date: April 2019
Transaction Type: Carve-out
Headquarters: Atlanta, Georgia
Learn more about PureCars at

Carved out from Raycom Media, PureCars is an automotive business intelligence and marketing automation technology platform for auto dealers and agencies to execute marketing campaigns. PureCars’ core product, SmartAdvertising, is used by over 1,500 dealerships and provides omnichannel marketing automation that allows ad builders with data-driven campaign management tools to optimize spend and deliver high impact ads across search, display, video, social and fixed ops platforms. For more information please visit