Industry: Enterprise Software / Media Revenue Management and Digital Services
Transaction Date: December 2017
Transaction Type: Buyout
Headquarters: Hailey, ID
Learn more about Marketron Broadcast Solutions at www.marketron.com

Marketron is the media industry’s leading provider of business software solutions and services specializing in revenue management and audience engagement solutions — the most widely used in the world. With more than 7,000 media organizations served, Marketron manages an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is an open architecture solution for the media industry, which effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations. For more information please visit www.marketron.com