NEW YORK, NY – NYLON Magazine, which includes NYLON, NYLON Guys Magazine, NYLON TV,NYLON’s international editions and its popular branded digital/social media properties, has been sold. A new management team backed by Los Angeles-based investor Diversis Capital are merging NYLON with FashionIndie.com., the leading fashion, beauty, and lifestyle influencer network. The combined media company, will provide marketers significant, extended reach to young adults through integrated multimedia platforms that blend the best print, digital and video content.
Leading the company is MIN Magazine Hall of Fame inaugural member, publishing executive Dana Fields, will be EVP, Chief Revenue Officer and Publisher. Fields revolutionized the fashion-advertising category, among others, as President of FHMmagazine and as Group Publisher at Wenner Media, which includes Rolling Stone, Us Weekly and Men’s Journal magazines. FashionIndie founders Daniel Saynt and Beca Alexander will retain their roles as Creative Director and Editor-In-Chief of FashionIndie.com respectively, and will take on new roles at NYLON.
“It is very exciting to be growing this modern media company and one whose delivery of the top trendsetters in the millennial market is unsurpassed. We see this purchase as taking a profitable, highly visible property, NYLON, and by merging it with FashionIndie.com, create a unique brand in the media community for marketers. Our goal is to have all the touch points of NYLON presenting advertisers the opportunity to interact with and engage style conscious 20-something “It Girls” through all the media platforms they are consuming- social, web, mobile, video and print. Our readers, both on and off line, can discover stories from our collective of fashion and beauty insiders, Hollywood’s hottest new stars, and the music world’s most tweeted about personalities.” Fields said.
With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as GLAMOUR, MARIE CLAIRE and other titles in the category. Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves. As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy.
NYLON, founded in 1999, is a leading fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys Magazines and web sites are published in the United States, Japan, Korea, Thailand, Singapore, and Indonesia. NYLON is programmed for real world fashion, for young millennial, focused on the twenty something audience. For more information on Nylon visit www.nylonmag.com
FashionIndie, is the premiere fashion, beauty and luxury lifestyle influencer network that has a reach of 8 million monthly readers across a collective of over 200 influencers and develops and supports the success of award-winning campaigns by managing influencer relations, content strategy, and social media growth for the world’s most influential brands including Club Monaco, BeachMint, Ted Baker, Abercrombie, Francis Ford Coppola Vineyards, and Express. For more information on FashionIndie visit www.fashionindie.com.
About Diversis Capital LLC
Founded in 2013, Diversis Capital, LLC (“Diversis”) is a North American private equity firm with a focus on acquiring companies that require both sharp financial acumen and operational expertise to reach success. The tight-knit team of professionals has experience working on complex transactions and leveraging deep hands-on operational expertise to help companies and their management teams achieve full potential. Diversis, founded by Managing Directors Ron Nayot, Kevin Ma and the firm’s Chairman Marc Luzzatto, is currently in full acquisition mode with a goal of executing several transactions annually.